Strategic Planning of BMW's Global Production Network

نویسندگان

  • Bernhard Fleischmann
  • Sonja Ferber
  • Peter Henrich
چکیده

We developed a strategic-planning model to optimize BMW’s allocation of various products to global production sites over a 12-year planning horizon. It includes the supply of materials as well as the distribution of finished cars to the global markets. It determines the investments needed in the three production departments, body assembly, paint shop, and final assembly, for every site and the financial impact on cash flows. The model has improved the transparency and flexibility of BMW’s strategic-planning process.

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عنوان ژورنال:
  • Interfaces

دوره 36  شماره 

صفحات  -

تاریخ انتشار 2006